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As more states are legalizing marijuana for medicinal and recreational use, it only stands to reason that the cannabis industry that serves these markets is going to be in hot pursuit of qualified workers to help them capitalize on what is now a $50 billion monster. One of the most in-demand positions on the scene is the front-of-the-house-sales-professionals known as Budtenders or Dispensary Technicians.
These men and women are the first points of contact for a customer when they step inside a dispensary – they are the faces representing what cannabis is all about in its newly legal climate. These rock star consultants assist the consumer in a variety of ways: answering questions regarding the various cannabis products, offering up product recommendations, as well as providing them with expert advice regarding dosage and product safety.
A recent report from the Detroit Free Press indicates that technicians are being sought out with a vengeance right now. This means anywhere marijuana is now legal, there are cannabis firms searching for savvy sharks to stand behind the counter and sell the heck out of as much cannabis as humanly possible. At the same time one must remember that return customers are created by staff who can educate clients on products, including their use and dosage. The best technicians have undergone formal schooling to get this foundational training.
Technician Requirements
1. Some of the best technicians are not only enthusiastic about the products they are selling, but they have a certain charm and the gift of gab that enables customers to trust them right out of the gate. Introverted personalities are not going to be good at this job.
2. Extensive product knowledge is definitely a plus. Technicians who can tell the customer anything they want to know about the various flowers, edibles etc. without running to the manager are always the most successful. The more information a technician has on the cannabis products stocked in the dispensary the better. Most dispensaries will provide some on-the-job training, but having a basic knowledge on the various strains, at least, will increase one’s chances of getting the job.
3. Great customer service skills are invaluable in this position. Having a friendly, helpful attitude will go a long way.
4. Clean physical appearance is always a plus. The cannabis industry is doing what it can to move into the mainstream.
5. Not getting high before or during the application/interview process is encouraged. We know, what a bummer.
6. Highly organized individuals with a strong work ethic will go a long way in the businesses of selling cannabis. It’s the same rub as any sales job – it’s a hustle every second of the day. Showing the employer this level of determination in the early rounds of the application process is a solid method for getting a call back.
7. A clean criminal record is necessary. Although the cannabis trade is rooted in outlaw shenanigans, the industry is just like any other in the way that it is looking to recruit trustworthy individuals. Murderers, rapists and thieves need not apply.
8. Having cannabis education will put you ahead of other applicants. Enroll today in the Green Nurse Dispensary Technician Program.